If you’re involved in post production, you’re probably juggling a lot of media these days; probably more media than ever before thanks to increasing shooting ratios and the prevalence of multi-camera productions. Some people say that 30% of time taken in the edit suite is spent searching for things, but with so many files, are you able to find what you are looking for using Apple’s Spotlight or Windows Explorer?
Modern file-based cameras store a multitude of data along with the shot that can be useful when searching in the future. However, it’s nearly impossible to search by descriptive metadata with OS level search tools. There is simply too much data that operating systems don’t know how to handle.
Maybe you’ve looked at media asset management systems only to be frightened away by a combination of sticker shock and/or concerns around successful implementation in your organization. Can you find tool that works equally well in any editing environment? Something that won’t burden your team with unnecessary rules and structure that they’ll ignore when working to a deadline? It’s true that there are many forms of asset management systems out there: MAM, PAM, - DAM! How do you make sense of it all and avoid making a mistake that takes your finely tuned crew in the wrong direction?
Leading UK Long-Form Commercial House, Dancing Aardvarks, Revolutionizes Production Workflows with TerraBlock
UK-based Dancing Aardvarks is a unique combination of a production company and ad agency, who specialize in commercial production from initial concept to final creation. This arrangement allows customers to reduce chains of contact and work directly with the people who are making their ad.
Dancing Aardvarks are also a leading provider of long form infomercials to the three biggest long form advertisers in the UK. For the Facilis blog we have spoken to Nick Wiseman, Partner at Dancing Aardvarks.
Q: What created the impetus for you to consider investing in Facilis TerraBlock?
NW.We have put over 1000 commercials through Clearcast, and a lot of them are iterated from the same assets. Therefore, having all of the assets online and accessible from a multiple seats made a lot of sense to us.
Q: Tell us about SFJAZZ
JR: We like to think of ourselves as a “sanctuary for jazz. The SFJAZZ Center is the first stand-alone building in the country that is solely dedicated to jazz. We're located only blocks from San Francisco’s City Hall. Our center is the culmination of a vision developed by the SFJAZZ organization, which for 30 years presented year-round concerts, including the San Francisco Jazz Festival in rented venues. The venue was purpose-built in 2013, and we host over 300 performances and events year-round. The center's main performance space seats up to 700 people in close proximity to the musicians with superb sightlines, offering the excellent acoustics of a great concert hall and the relaxed intimacy of a jazz club.
Q: Tell us about Steinhafels
IK: We are a family owned furniture and mattress retailer and have been in business since 1934. We have 16 stores throughout Wisconsin and Illinois, and we like to attribute our continued growth and success to our 700 employees and their dedication to "doing it right the first time".
Tinker Imagineer adopts TerraBlock in new cutting edge AV production facility
Based in Utrecht, Netherlands, Tinker Imagineers is an agency for creative consultancy and experience communication. The team there brings ideas to life in exhibitions, events, brand experience centres, pavilions, and multi-media theatres.
Tinker take on research, project development, design, as well as production. Rooted in cognitive psychology, they mix the latest insights in human sense making with the storytelling and creative use of media technology.
Tinker’s clients have big ideas in mind, aimed at making the world a healthier or more sensible place to live in. Its expanded approach to experience design is the perfect way to bring moonshots to life.
For the Facilis blog, we have spoken to Michel Buchner, creative technologist at Tinker Imagineers.
As we say goodbye to another NAB Show, it’s always interesting to reflect on the questions we heard most often from customers and prospects on the show floor. Not surprisingly, the amount of 4K+ resolutions coming in the door has grown significantly from last year for many facilities. Some facilities that have been happy to ignore 4K until now found themselves reluctantly re-evaluating workflows as 4K or UHD has become part of their growing list of deliverables. HDR (High Dynamic Range) and HFR (high frame rate) and VR were central themes. As you can imagine, all of these questions boil down to a question of bandwidth and connectivity. How much will I need? What might it cost me? Can I use the storage system I already have?
TerraBlock HA (Hybrid Array),
Q: Tell us about Hettema.
EH: The Hettema Group was created by Universal Studio’s creative executive Phil Hettema. In the mid-90’s he led the designing of Universal’s Islands of Adventure, becoming a direct competitor to Disney. He created The Hettema Group in 2002, and since then it has been the driving creative force on a lot of culturally significant media-based special venue projects since then. Some key projects include Beyond All Boundaries, a 4D theater experience at the WWII museum in New Orleans, the High Roller observation wheel for Caesars Palace in Las Vegas, and the One World Observatory observation deck in New York City.
Q: Tell us about Nomad
MP: We are a global post-production company with offices in LA, NYC and London. We provide creative editorial, visual effects, graphics design, finishing and sound design services for television commercials, Internet advertising and feature films. Last year we celebrated our 20th anniversary. A large percentage of our work these days is in commercial editorial for some of the biggest brands in the world including Starbucks, Bridgestone Tires, Pepsi, Honda, Hyundai, Nissan, Toyota, Lexus, American Express, Facebook, Visa, Nike, Samsung, T-Mobile, and more.
How to Find the Right Balance between Archive, Backup, Nearline, and Online
Data expands to fill the storage space available. Well, data isn’t really expanding; rather this is a corollary to Parkinson’s Law – “Work expands so as to fill the time (or space) available for its completion”. In short, it may seem like your storage system will never be big enough. As capacity requirements continue to increase due to high-resolution camera and delivery formats, facilities frequently find themselves battling to free up space on their shared storage systems. Gone are the days when you could simply lay back the show master to Digibeta and throw it in a vault. In 2015 everything is file-based, and there’s a wanton desire to keep everything involved in a project including camera originals, editorial proxies, CGI, scripts, logs, you name it!
IBC 2015: What an amazing show for Facilis! We would like to thank everyone who came by our booth. We also have a lot of exciting news to share with you!
If you couldn't attend IBC 2015 in Amsterdam this year don't worry, we have all of the exciting Facilis news here for you!
At IBC 2015 in Amsterdam, Facilis (booth # 7.C10) announced new offerings for both high-end and budget conscious facilities, along with an all-new digital asset tracking product that combines search, management and access to project assets in a simple interface. Learn more about these products here.
TerraBlock HA (Hybrid Array),